Consumers will avoid service providers that suffered a breach
Kaspersky Lab has recently done a survey to see how much data security practices of banks and online retailers affect consumers’ choices and, as it turns out, they do – significantly.
The survey asked more than 11,000 consumers how big of a factor data security is when choosing an online provider, and 58 per cent have said they’d avoid a provider that has recently experienced a data or security breach.
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