Facebook’s failure to ensure that Cambridge Analytica had deleted user data will cost it £500,000 ($663,306), according to the U.K.’s Information Commissioner’s Office, which also intends to open a criminal case against the data analytics firm.
Facebook CEO Mark Zuckerberg finally broke his silence on the Cambridge Analytica data scandal on Wednesday, posting an explanation online and giving interviews to some news organizations.
“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg said in a statement on his Facebook page.
Over 50 million Facebook profiles were harvested by an app for data, which was then passed the information on to Cambridge Analytica. You can catch up with the full story here.
More user control of data
In his first statement, Zuckerberg set out steps that the social network would take to avoid a repeat of the abuse and give people a better idea of how their data are being used.
Facebook will investigate all apps that had access to large amounts of data and will audit apps with “suspicious activity,” Zuckerberg said. He added that the company would restrict developers’ access to data.
And Facebook will implement a new tool at the top of the News Feed that will show users which apps they are using and give them an easy way to revoke permissions to data.
While Zuckerberg didn’t say the word “sorry” in his initial Facebook post, the CEO did apologize in an interview with CNN.
“So this was a major breach of trust and I’m really sorry that this happened,” Zuckerberg said, adding that the company’s “responsibility now is to make sure that this doesn’t happen again.”