Attivo Networks, the award-winning leader in deception for cybersecurity threat detection, today announced that Carolyn Crandall, Chief Deception (Technology) Officer and Chief Marketing Officer, will present the keynote at this week’s ‘Future-Proof your Channel Marketing’ event run by The Channel Meet Up. In her session, Crandall will use her expertise in both the marketing and technical space to help channel marketers better understand artificial intelligence (AI) and its impact on marketing.
What is the Role and Impact of the CMO? What ought to be the goal of the CMO? An ever evolving role, how has it changed over time? What are the new challenges that CMOs of today are facing? Do CMOs need to be technologists to truly promote their companies? What does the role of the CMO look like depending on the stage of the company (early, mid-stage, public)? These are just some of the questions the speakers answered in this panel!
Carolyn Crandall has joined the company’s executive leadership team as chief marketing officer. Crandall brings 25+ years of marketing and sales leadership experience and a track record for driving unprecedented revenue growth and company valuation for Cisco, Nimble Storage, Riverbed Technology, and other high-tech companies.