Attivo Networks® today congratulates Carolyn Crandall, who holds a dual role as Chief Marketing Officer and Chief Deception Officer, for her recognition in the CEO Today USA Awards. The CEO Today magazine USA Awards honor companies pushing the envelope in business, and the executives that make progress possible. Annually, CEO Today magazine identifies and credits the most respected companies and their C-level executives who lead the way on a global stage. CEO Today’s research team draws on the views of thousands of stakeholders including investors, analysts, employees, and media professionals worldwide to compile its annual CEO Today USA. The CEO Today USA Awards celebrate the success, innovation and strategic vision of CEOs across a number of sectors and industries across the U.S.
What is the Role and Impact of the CMO? What ought to be the goal of the CMO? An ever evolving role, how has it changed over time? What are the new challenges that CMOs of today are facing? Do CMOs need to be technologists to truly promote their companies? What does the role of the CMO look like depending on the stage of the company (early, mid-stage, public)? These are just some of the questions the speakers answered in this panel!